The WhatsApp Business Platform gives medium to large businesses the ability to connect with customers at scale. You can start conversations with customers in minutes, send customer care notifications or purchase updates, offer your customers a level of personalized service and provide support in the channel that your customers prefer to be reached on.

Amazon Redshift is a data warehouse product which forms part of the larger cloud-computing platform Amazon Web Services. It is built on top of technology from the massive parallel processing (MPP) data warehouse company ParAccel (later acquired by Actian), to handle large scale data sets and database migrations.[3] Redshift differs from Amazon's other hosted database offering, Amazon RDS, in its ability to handle analytic workloads on big data data sets stored by a column-oriented DBMS principle. Redshift allows up to 16 petabytes of data on a cluster compared to Amazon RDS Aurora's maximum size of 128 tebibytes.