GuestCentric is a leading provider of cloud-based digital marketing software and services that help extraordinary hoteliers promote their brand, drive direct bookings and connect with customers on all digital platforms. GuestCentric's all-in-one platform provides hotels with the only unified solution for managing their guests’ online journey: award-winning, high impact websites; an integrated, easy-to-use booking engine; social media marketing and publishing tools; a GDS chain code and a channel manager to offer rooms on Amadeus, Booking.com, Expedia, Galileo, Google, Sabre, TripAdvisor and hundreds of other channels.

Amazon Redshift is a data warehouse product which forms part of the larger cloud-computing platform Amazon Web Services. It is built on top of technology from the massive parallel processing (MPP) data warehouse company ParAccel (later acquired by Actian), to handle large scale data sets and database migrations.[3] Redshift differs from Amazon's other hosted database offering, Amazon RDS, in its ability to handle analytic workloads on big data data sets stored by a column-oriented DBMS principle. Redshift allows up to 16 petabytes of data on a cluster compared to Amazon RDS Aurora's maximum size of 128 tebibytes.