Google Analytics 4 is the new version of Google Analytics by Google. Previously known as Google Analytics Universal, since 2020 Google is now recommending Google Analytics 4 as the defacto solution for website analytics.

Developed in 2012, Snowflake is a fully managed SaaS (software as a service) that provides a single platform for data warehousing, data lakes, data engineering, data science, data application development, and secure sharing and consumption of real-time / shared data. Snowflake features out-of-the-box features like separation of storage and compute, on-the-fly scalable compute, data sharing, data cloning, and third-party tools support in order to handle the demanding needs of growing enterprises.