Google Analytics 4 is the new version of Google Analytics by Google. Previously known as Google Analytics Universal, since 2020 Google is now recommending Google Analytics 4 as the defacto solution for website analytics.

Amazon Redshift is a data warehouse product which forms part of the larger cloud-computing platform Amazon Web Services. It is built on top of technology from the massive parallel processing (MPP) data warehouse company ParAccel (later acquired by Actian), to handle large scale data sets and database migrations.[3] Redshift differs from Amazon's other hosted database offering, Amazon RDS, in its ability to handle analytic workloads on big data data sets stored by a column-oriented DBMS principle. Redshift allows up to 16 petabytes of data on a cluster compared to Amazon RDS Aurora's maximum size of 128 tebibytes.