Google Analytics 4 is the new version of Google Analytics by Google. Previously known as Google Analytics Universal, since 2020 Google is now recommending Google Analytics 4 as the defacto solution for website analytics.

BigQuery is a fully-managed, serverless data warehouse that enables scalable analysis over petabytes of data. It is a Platform as a Service (PaaS) that supports querying using ANSI SQL. It also has built-in machine learning capabilities. BigQuery was announced in May 2010 and made generally available in November 2011.